In the beginning of A Tale of Two Cities, Charles John Huffam Dickens said that “It was the best of times, it was the worst of time.” Today, in the 21st century, this statement is still apt. The Internet has given countless ordinary people and things the opportunity to become famous overnight, but it has also accelerated the process of replacing everything with something new. I often think, in the era of rapid consumption of everything, how to enter the hearts of people, so that people will not forget?
In my opinion, understanding branding can have a beneficial effect on both individuals and organizations. First of all, branding can make one brand upgrade continuously, take the high-end route, enhance the premium space, so as to sell expensive and bring economic benefits to the company. Secondly, branding can endorse the product, allowing the brand to occupy the consumer’s mind and thus sell more. At the same time, branding can clearly tell consumers “Who I am, why I am trustworthy, and why I can provide better products than others.” This means that branding can support the long-term development of the brand, and thus sell for a long time. Finally, branding can create an emotional connection with consumers, thus selling warmly.
Even though branding is a difficult path to short-term gains, it’s valuable to be seen and valued by any person or organization that wants to be bigger and stronger for the long term. I chose branding as my keyword because I know that branding is a long-term path, and challenges or surprises can appear along the way at any time, which makes me have a strong desire to explore it. How can it not be fascinating to personally plant a tree, water it diligently every day, and eventually see the tree full of fruit?
